Social Media Optimization (SMO)
Social media optimization is much like organic search engine optimization but now targeted towards achieving higher visibility and generating links and traffic from social media web sites. It is the process of implementing links, buttons and other tools to facilitate tagging, bookmarking and content voting and adding unique content to make it attractive for visitors to link to a web site or blog, interact with each other and to help virally spread the content through the social web.d to making a web site or blog more adaptable to social media.

By making it easy for visitors to bookmark, vote or discover content and pass it along with their favorite tools they can associate themselves with your products and services and spread the message though the social web.

Social Media

Social media comes in many different digital formats, including text, images, audio and video. Social mediums include: blogs, podcasts, wiki’s, online forums, user reviews on review sites, but also include various community-based web properties such as social networks (Facebook, MySpace), content voting web sites (Digg, Reddit, Netscape), content discovery sites (StumbleUpon) and image and video sharing sites (Flickr, Photobucket, YouTube).

Through social media optimization web content achieves higher visible on social media searches at specialty blog search engines such as Technorati, content voting and book marketing web sites and are more frequently included in relevant posts on blogs and podcasts.

Benefits of Social Media Optimization

Social media optimization provides the following benefits:
Supports social media marketing campaigns by facilitating the viral distribution of content through the social web
Attracts many on-topic inbound links from blogs content, voting web sites (Digg, Reddit, Netscape), bookmarking sites (Delicious, Magnolia) and image sharing sites (Flickr), which improve rankings in the organic search results at Google, Yahoo and MSN Live Search
Generates free organic web site traffic providing an alternative traffic source to Google, Yahoo and Microsoft Live Search

Social Media Optimization Implementation
Social media optimization is relatively easy to implement. The most obvious forms are social media optimization is the addition of unique and valuable content, links to Digg (Digg This) and Del.icio.us (Save to Del.icio.us) and RSS feeds There are many other ways content can be optimized for social media distribution. Here are a number of examples:
Content Creation
Key to successful social media optimization is the creation of new unique content that is relevant to your target audience and that is organized in a way that it can easily be linked to, distributed, found and passed on to others on the Web.
Content Distribution
For optimum content distribution content must be made available through RSS feeds, send-to-a-friend link, email, social media links, widgets and directories (e.g. podcast and blog directories).
Copy Writing
Copy must be written specifically for the web. This means: short, scannable and to the point (focused). Attention-grabbing headlines that immediately peak the interest are particularly important when optimizing content for content voting web sites like Digg or Reddit since many visitors will decide to vote for content based on the headlines.
Copy Formatting
Well-established web formatting techniques such as bulleted lists, numbered steps and sub-heads must be used to improve readability and scannability.

Social Media Optimization Services


Our social media optimization and consulting program includes a detailed review of a prospective clients’ web site or blog for the purpose of developing a social media optimization implementation plan.

The social media implementation plan includes the following components:
Review of clients’ goals and objectives
Evaluation of the web site or blog’s visibility on social networking web sites and ability to distribute content effectively throughout the social web
Development and execution of a social media optimization implementation plan to maximize content, linkability and distribution throughout the social media networks