Getting started with creating your Corporate IdenitiyOverview of the identity. Logic/concept behind the name and/or symbology. Why it is integral to your company. The importance of representing it properly and consistently.
Brand ArchitectureWe define Brand Architecture as the degree of relationship that should exist between the corporate brand and its various product and service brands.
This relatonship may be expressed in a variety of ways, yet it should always connect meaningfully to the company's identity. The main question becomes: "How does this product or service deliver the corporate value proposition?"
Our expertise in resolving brand architecture challenges is complemented by our ability to articulate the rationale and potential for rationalized brand architectures.
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Creating corporate idenitiy literature and communicationsWe don't print in-house because there are many experts in this field who have the equipment and experience to do it very well. We have an excellent range of printing and finishing partners who we have tried and tested ourselves. You can use your own printers when working with us as your design house, or we can provide direct, competitive quotes for you.
Building brand equity and distinctive style through bespoke photographyStock and library photography has many problems and quite often it's those who purchase and use it who suffer the most, both financially and creatively.
Optional items to the standard CIG include:
| Corporate Messaging Guide. | |
| Secondary Color Palette. | |
| Photo Styles. | |
| Illustration Styles. | |
| Unique Product or Business Logo Variations. |