It’s common in design to discuss the “language of things,” the language expressed by physical objects and digital systems. We often consider the visual layout of a website – how it guides a user; what the hierarchy of fields in a form might suggest; or what the look and feel of a product says about [...]

The holiday season is swiftly approaching, and online store owners should start planning and executing their marketing campaigns now. Black Friday and Cyber Monday mark the start of the holiday shopping season for millions of shoppers – and they’re just around the corner. Here are 5 quick tips to get you started: 1. Create a [...]

Why do people buy products online? eCommerce sales worldwide rose to over $600 billion in 2011. But consumers won’t simply buy anything from anybody online. Products with a big price tag and things that are perishable are among the most difficult types of items to sell online. Not to mention products that people want to [...]

According to a 2011 Content Marketing Institute study, 90% of B2B marketers do some form of content marketing, whether they realize it or not. More importantly, 60% of B2B marketers plan to spend more on content marketing in the next year. As interest in content marketing continues to rise, so does interest in video as [...]

You can’t afford to spend time, money and energy creating email campaigns only to have them land in the spam filter. The list of criteria for what constitutes spam is growing and more savvy software is being developed to protect people from unsolicited emails. Make no mistake, spamming is wrong, but it doesn’t take a [...]

Few companies can strike fear into the hearts of ecommerce merchants like Amazon. Its massive scale and focus on growth over profits allows Amazon to offer pricing that many smaller merchants simply can’t compete with. As an ecommerce entrepreneur myself, I would have an easier time hating on Amazon if it wasn’t such an outstanding [...]

I’m not sure about you, but I can tell you my household bought more online over the festive season than in any previous December in history. With three kids in the house, that’s a fair amount of toys and presents, and we used e-commerce websites way more than traditional bricks and mortar stores. As a [...]

Your customers have an attention span of 8 seconds. A goldfish has a 9-second attention span. You have 8 seconds to make a first impression with your landing page. Once you have their attention, you need to maintain it every 8 seconds (that’s approximately every 20 words). So, how do you communicate your product benefits [...]